:root{
  --canvas:#FBFAF7; --white:#fff; --ink:#191A2E; --ink-soft:#6B6B7B;
  --pink:#EF55A5; --pink-text:#C8317F; --pink-soft:#FCE1EF; --lime:#CCD537; --vista:#8C9EFF; --sky:#BEE0F2; --line:#ECE7DF;
  --r-card:22px; --shadow:0 18px 40px -28px rgba(25,26,46,.18);
  --col:720px; --wide:1080px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;overflow-x:hidden;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--canvas);color:var(--ink);font-family:Heebo,"Segoe UI",Arial,sans-serif;font-size:1.1rem;line-height:1.75;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{margin:0;line-height:1.2;letter-spacing:-.02em;font-weight:800;text-wrap:balance}
h1{font-size:clamp(2rem,6vw,3.1rem);line-height:1.15}
h2{font-size:clamp(1.55rem,4.2vw,2.2rem)}
h3{font-size:clamp(1.15rem,3vw,1.35rem)}
p{margin:0 0 1em}
.wrap{max-width:var(--col);margin:0 auto;padding:0 20px}
.wrap.wide{max-width:var(--wide)}
section{padding:clamp(48px,7vw,84px) 0}
.eyebrow{display:inline-block;font-size:.9rem;font-weight:800;letter-spacing:.14em;color:var(--pink-text);margin-bottom:12px}
.lead{font-size:1.18rem;color:var(--ink-soft);margin:14px 0 0}
.skip{position:absolute;right:12px;top:-60px;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px;z-index:100}
.skip:focus{top:12px}
:focus-visible{outline:3px solid var(--vista);outline-offset:3px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:56px;padding:13px 32px;border-radius:100px;background:var(--pink);color:var(--ink);font-weight:800;font-size:1.1rem;text-decoration:none;border:0;cursor:pointer;transition:transform .15s,background .15s}
.btn:hover{background:#e6479a;transform:translateY(-1px)}
.btn.ghost{background:transparent;border:2px solid var(--ink)}
.btn.ghost:hover{background:var(--white)}
.textlink{color:var(--ink);text-decoration:underline;text-underline-offset:4px;font-weight:700}

/* header */
header.site{background:var(--white);border-bottom:1px solid var(--line);position:sticky;top:0;z-index:50}
header.site .bar{max-width:var(--wide);margin:0 auto;padding:12px 20px;display:flex;align-items:center;justify-content:space-between;gap:16px}
header.site img{height:42px;width:auto}
header.site nav{display:flex;gap:6px 18px;align-items:center;flex-wrap:wrap;justify-content:flex-end}
header.site nav a{text-decoration:none;font-weight:700;font-size:1rem;padding:8px 4px;min-height:44px;display:inline-flex;align-items:center}
header.site nav a.cta{background:var(--pink);border-radius:100px;padding:8px 18px;min-height:40px}
@media(max-width:560px){header.site img{height:36px}header.site nav a{font-size:.92rem;padding:6px 2px}header.site nav a.cta{padding:6px 14px}}

/* hero (home) */
.hero{padding:clamp(40px,7vw,90px) 0 clamp(28px,5vw,60px)}
.hero .grid{display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:center}
@media(max-width:820px){.hero .grid{grid-template-columns:1fr}}
.hero h1 .accent{color:var(--pink)}
.hero .sub{font-size:clamp(1.15rem,2.6vw,1.35rem);font-weight:500;color:var(--ink-soft);margin:18px 0 26px;line-height:1.55;max-width:34ch}
.hero .actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.hero-photo{width:min(340px,80vw);aspect-ratio:1;border-radius:50%;overflow:hidden;margin:0 auto;border:8px solid var(--white);box-shadow:var(--shadow)}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 25%}
.pill-facts{display:flex;flex-wrap:wrap;gap:8px 18px;font-size:.98rem;font-weight:700;margin-top:18px}
.pill-facts span::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--pink);margin-left:8px;vertical-align:middle}

/* bands */
.band{background:var(--white)}
.band.sky{background:var(--sky)}
.band.pink{background:var(--pink-soft)}
.band.ink{background:var(--ink);color:#fff}
.band.ink .eyebrow{color:var(--lime)}

/* cards */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:18px;margin-top:28px}
.card{background:var(--white);border:1px solid var(--line);border-radius:var(--r-card);box-shadow:var(--shadow);padding:24px 22px;text-align:right}
.card h3{margin-bottom:8px}
.card p{color:var(--ink-soft);font-size:1rem;margin:0}
.card .num{display:inline-grid;place-items:center;width:38px;height:38px;border-radius:50%;background:var(--lime);font-weight:900;margin-bottom:12px}

/* article list */
.posts{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:18px;margin-top:28px}
.post{background:var(--white);border:1px solid var(--line);border-radius:var(--r-card);box-shadow:var(--shadow);padding:22px;display:flex;flex-direction:column;gap:8px;text-decoration:none;transition:transform .15s}
.post:hover{transform:translateY(-2px)}
.post .q{font-size:.88rem;font-weight:800;letter-spacing:.06em;color:var(--pink-text)}
.post h3{font-size:1.2rem}
.post p{color:var(--ink-soft);font-size:1rem;margin:0}
.post .more{margin-top:auto;font-weight:800;text-decoration:underline;text-underline-offset:4px}

/* article page */
.article-head{padding:clamp(36px,6vw,64px) 0 8px}
.article-head .meta{color:var(--ink-soft);font-size:.95rem;margin-top:14px}
.article-head .meta a{font-weight:700}
.article{padding-top:8px}
.article h2{font-size:clamp(1.45rem,3.6vw,1.85rem);margin:44px 0 12px}
.article h3{margin:30px 0 8px}
.article p,.article li{font-size:1.12rem}
.article ul,.article ol{padding-inline-start:1.3em;margin:0 0 1.2em}
.article li{margin-bottom:.45em}
.article blockquote{margin:24px 0;padding:18px 22px;background:var(--pink-soft);border-radius:16px;font-weight:600}
.article .box{background:var(--white);border:1px solid var(--line);border-radius:18px;padding:20px 22px;margin:24px 0;box-shadow:var(--shadow)}
.article .box strong:first-child{display:block;margin-bottom:6px}
.article .src{font-size:.92rem;color:var(--ink-soft)}
.article .src a{word-break:break-all}
.article table{width:100%;border-collapse:collapse;font-size:1rem;margin:18px 0 24px}
.article th,.article td{border:1px solid var(--line);padding:10px 12px;text-align:right;vertical-align:top;background:var(--white)}
.article th{background:var(--sky);font-weight:800}
.table-wrap{overflow-x:auto}
.faq details{background:var(--white);border:1px solid var(--line);border-radius:14px;padding:14px 18px;margin-bottom:10px}
.faq summary{font-weight:800;cursor:pointer;font-size:1.08rem}
.faq details p{margin:10px 0 0;font-size:1.05rem}

/* CTA block */
.cta-block{background:var(--ink);color:#fff;border-radius:var(--r-card);padding:34px 28px;margin:52px 0 20px;text-align:center}
.cta-block h2{color:#fff;font-size:clamp(1.4rem,3.4vw,1.8rem);margin-bottom:10px}
.cta-block p{color:#d9dbea;max-width:44ch;margin:0 auto 20px}
.cta-block .btn{color:var(--ink)}

/* author box */
.author{display:flex;gap:18px;align-items:center;background:var(--white);border:1px solid var(--line);border-radius:var(--r-card);padding:20px;margin-top:28px;box-shadow:var(--shadow)}
.author img{width:84px;height:84px;border-radius:50%;object-fit:cover;object-position:50% 25%;flex:0 0 84px}
.author p{margin:0;font-size:1rem;color:var(--ink-soft)}
.author strong{display:block;color:var(--ink);font-size:1.08rem;margin-bottom:4px}

/* related */
.related{margin-top:40px}
.related h2{font-size:1.4rem;margin-bottom:6px}

/* footer */
footer{background:var(--white);border-top:1px solid var(--line);padding:40px 0 calc(40px + env(safe-area-inset-bottom));font-size:.95rem;color:var(--ink-soft)}
footer .links{display:flex;flex-wrap:wrap;gap:8px 18px;margin:14px 0}
footer .links a{font-weight:700;color:var(--ink)}
footer .legal{font-size:.88rem;line-height:1.6;border-top:1px solid var(--line);padding-top:16px;margin-top:16px}
footer .social{display:flex;flex-wrap:wrap;gap:8px 16px;margin-top:10px}
footer .social a{font-weight:700;color:var(--ink)}

/* accessibility widget */
.a11y-btn{position:fixed;left:14px;bottom:16px;z-index:60;width:46px;height:46px;border-radius:50%;border:1px solid var(--line);background:var(--white);color:var(--ink);cursor:pointer;box-shadow:var(--shadow);display:grid;place-items:center;padding:0}
.a11y-panel{position:fixed;left:14px;bottom:72px;z-index:61;width:250px;background:var(--white);border:1px solid var(--line);border-radius:14px;padding:14px;box-shadow:var(--shadow);text-align:right;font-size:.95rem}
.a11y-title{font-weight:800;margin-bottom:6px}
.a11y-row{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:8px 0;border-top:1px solid var(--line)}
.a11y-row button{font:inherit;font-weight:700;cursor:pointer;border:1px solid var(--line);background:var(--canvas);color:var(--ink);border-radius:8px;padding:6px 12px;min-height:36px}
.a11y-row button[aria-pressed="true"]{background:var(--ink);color:#fff;border-color:var(--ink)}
.a11y-link{display:block;margin-top:8px;font-size:.9rem}
html.a11y-bigtext{font-size:112.5%}
html.a11y-contrast{--canvas:#fff;--white:#fff;--ink:#000;--ink-soft:#222;--pink:#b0125f;--pink-text:#b0125f;--pink-soft:#fff;--lime:#ffe600;--sky:#fff;--line:#000}
html.a11y-contrast .card,html.a11y-contrast .post,html.a11y-contrast .box{border:1px solid #000}
html.a11y-contrast .btn{color:#fff}
html.a11y-links a{text-decoration:underline!important;text-underline-offset:3px}
html.a11y-noanim *{animation:none!important;transition:none!important;scroll-behavior:auto!important}

/* cookie bar */
.cookie{position:fixed;right:14px;bottom:14px;left:74px;z-index:59;background:var(--white);border:1px solid var(--line);border-radius:14px;padding:12px 16px;box-shadow:var(--shadow);font-size:.92rem;display:flex;gap:12px;align-items:center;justify-content:space-between;flex-wrap:wrap;max-width:640px;margin-inline-start:auto}
.cookie a{font-weight:700}
.cookie button{font:inherit;font-weight:800;cursor:pointer;border:0;background:var(--ink);color:#fff;border-radius:100px;padding:8px 18px;min-height:40px}

/* =====================================================================
   דף הבית v2 (אתר תדמית) · 20/09/2026
   ===================================================================== */
.eyebrow.lime{color:var(--lime)}
.sec-head{max-width:760px;margin:0 auto 34px;text-align:center}
.sec-head .lead{margin-inline:auto}
.center{text-align:center}
.btn.big{min-height:64px;padding:16px 40px;font-size:1.2rem}
.btn.ghost-light{background:transparent;border:2px solid rgba(255,255,255,.7);color:#fff}
.btn.ghost-light:hover{background:rgba(255,255,255,.1)}
.micro{font-size:.95rem;color:var(--ink-soft);margin:16px auto 0;max-width:46ch}

/* hero (dark) */
.hero-dark{background:var(--ink);color:#fff;padding:clamp(48px,7vw,96px) 0 0;overflow:hidden;position:relative}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(24px,5vw,64px);align-items:end}
.hero-text{padding-bottom:clamp(48px,7vw,96px)}
.hero-dark h1{color:#fff;font-size:clamp(2.6rem,7vw,4.6rem);font-weight:900;line-height:1.05;margin:6px 0 20px}
.hero-dark h1 .accent{color:var(--pink)}
.hero-claim{font-size:clamp(1.15rem,2.4vw,1.5rem);font-weight:500;line-height:1.5;color:#e6e7f2;max-width:34ch;margin:0 0 30px}
.hero-claim .d{display:none}
@media(min-width:1000px){.hero-claim .d{display:inline}}
.hero-dark .actions{display:flex;flex-wrap:wrap;gap:12px;align-items:center}
.hero-facts{list-style:none;padding:0;margin:30px 0 0;display:flex;flex-wrap:wrap;gap:8px 22px;font-size:.98rem;font-weight:700;color:#d9dbea}
.hero-facts li::before{content:"";display:inline-block;width:8px;height:8px;border-radius:50%;background:var(--lime);margin-left:8px;vertical-align:middle}
.hero-visual{position:relative;align-self:end;display:flex;justify-content:center}
.hero-visual img{width:min(440px,100%);height:auto;display:block;position:relative;z-index:2;border-radius:28px 28px 0 0;object-fit:cover}
.blob{position:absolute;border-radius:50%;filter:blur(2px);z-index:1}
.blob-pink{width:78%;aspect-ratio:1;background:var(--pink);opacity:.9;right:-6%;bottom:6%;border-radius:46% 54% 52% 48%/58% 44% 56% 42%}
.blob-lime{width:34%;aspect-ratio:1;background:var(--lime);left:-4%;top:12%;border-radius:55% 45% 48% 52%/48% 56% 44% 52%}
.hero-tag{position:absolute;z-index:3;left:0;bottom:36px;background:var(--white);color:var(--ink);border-radius:16px;padding:12px 16px;box-shadow:var(--shadow);display:grid;gap:2px;transform:rotate(-4deg)}
.hero-tag strong{font-size:1.5rem;line-height:1}
.hero-tag span{font-size:.85rem;color:var(--ink-soft);font-weight:700}
@media(max-width:860px){
  .hero-grid{grid-template-columns:1fr}
  .hero-text{padding-bottom:20px;text-align:center}
  .hero-claim{margin-inline:auto}
  .hero-dark .actions,.hero-facts{justify-content:center}
  .hero-visual img{width:min(320px,80%)}
  .hero-tag{left:4%;bottom:20px}
}

/* stats */
.stats{background:var(--white);border-bottom:1px solid var(--line);padding:0}
.stats-row{list-style:none;margin:0;padding:22px 0;display:grid;grid-template-columns:repeat(4,1fr);gap:12px;text-align:center}
.stats-row li{display:grid;gap:2px;padding:10px 6px}
.stats-row strong{font-size:clamp(1.7rem,3.6vw,2.6rem);font-weight:900;letter-spacing:-.02em;color:var(--ink)}
.stats-row span{font-size:.92rem;color:var(--ink-soft);font-weight:600}
@media(max-width:700px){.stats-row{grid-template-columns:1fr 1fr}}

/* story */
.story-band{background:var(--pink-soft);padding:clamp(56px,8vw,110px) 0;overflow:hidden}
.story-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(28px,5vw,72px);align-items:start}
.story-text h2{font-size:clamp(1.6rem,3.6vw,2.4rem);margin:8px 0 22px}
.story-text p{font-size:1.1rem;line-height:1.8}
.story-sign{font-weight:800;color:var(--ink);background:var(--white);border-radius:16px;padding:16px 20px;margin-top:22px!important}
.pull{margin:26px 0;padding:22px 24px;background:var(--ink);color:#fff;border-radius:18px;font-size:1.15rem;font-weight:700;line-height:1.55}
.collage{position:sticky;top:90px;height:min(560px,70vw);position:relative}
.collage img{position:absolute;object-fit:cover;border:8px solid var(--white);box-shadow:0 24px 50px -24px rgba(25,26,46,.35);border-radius:14px}
.collage .c1{width:78%;height:56%;right:0;top:0;transform:rotate(-3deg)}
.collage .c2{width:42%;height:60%;left:0;top:30%;transform:rotate(4deg);z-index:2}
.collage .c3{width:50%;height:52%;right:4%;bottom:0;transform:rotate(-2deg)}
.collage .sticker{position:absolute;z-index:3;top:52%;right:-2%;background:var(--lime);color:var(--ink);font-weight:900;padding:10px 16px;border-radius:100px;transform:rotate(6deg);box-shadow:var(--shadow)}
@media(max-width:860px){.story-grid{grid-template-columns:1fr}.collage{position:relative;top:0;height:min(420px,92vw);margin-bottom:10px}}

/* method */
.method{background:var(--canvas)}
.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.pillar{background:var(--white);border:1px solid var(--line);border-radius:var(--r-card);box-shadow:var(--shadow);padding:26px 24px;text-align:right}
.pillar .num{display:inline-grid;place-items:center;width:40px;height:40px;border-radius:50%;background:var(--lime);font-weight:900;margin-bottom:14px;font-size:1.05rem}
.pillar .num.pink{background:var(--pink)}
.pillar h3{margin-bottom:8px}
.pillar p{color:var(--ink-soft);font-size:1rem;margin:0}
.pillar-cta{background:var(--ink);color:#fff;text-decoration:none;border-color:var(--ink)}
.pillar-cta h3{color:#fff}.pillar-cta p{color:#d9dbea}
@media(max-width:900px){.pillars{grid-template-columns:1fr 1fr}}
@media(max-width:600px){.pillars{grid-template-columns:1fr}}

/* outcome (dark) */
.outcome-band{background:var(--ink);color:#fff;padding:clamp(56px,8vw,110px) 0}
.outcome-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,64px);align-items:center}
.outcome-band h2{color:#fff;font-size:clamp(1.9rem,4.4vw,2.9rem);margin:8px 0 22px}
.checks-light{list-style:none;padding:0;margin:0 0 28px;display:grid;gap:14px}
.checks-light li{padding-right:36px;position:relative;font-size:1.08rem;color:#e6e7f2;line-height:1.6}
.checks-light li::before{content:"✓";position:absolute;right:0;top:2px;width:26px;height:26px;border-radius:50%;background:var(--lime);color:var(--ink);font-weight:900;display:grid;place-items:center;font-size:.9rem}
.outcome-visual img{border-radius:22px;box-shadow:0 30px 60px -30px rgba(0,0,0,.6)}
@media(max-width:860px){.outcome-grid{grid-template-columns:1fr}}

/* testimonials */
.testi{background:var(--white)}
.vids{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.vid .frame{position:relative;aspect-ratio:9/16;border-radius:20px;overflow:hidden;background:var(--ink);box-shadow:var(--shadow)}
.vid .frame img{width:100%;height:100%;object-fit:cover;display:block}
.vid .frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.vid .play{position:absolute;inset:0;width:100%;height:100%;border:0;background:linear-gradient(to top,rgba(25,26,46,.55),transparent 55%);cursor:pointer;display:grid;place-items:center}
.vid .play span{width:72px;height:72px;border-radius:50%;background:var(--pink);display:grid;place-items:center;box-shadow:0 10px 30px rgba(0,0,0,.35);transition:transform .15s}
.vid .play span::after{content:"";border-style:solid;border-width:13px 0 13px 22px;border-color:transparent transparent transparent var(--ink);margin-left:-4px}
.vid .play:hover span{transform:scale(1.06)}
.vid blockquote{margin:14px 4px 0;font-weight:600;font-size:1.02rem;line-height:1.55}
.vid blockquote b{display:block;margin-top:6px;color:var(--pink-text);font-weight:800;font-size:.95rem}
@media(max-width:900px){.vids{grid-template-columns:repeat(2,1fr)}}
@media(max-width:560px){.vids{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:14px;padding-bottom:10px;margin-inline:-20px;padding-inline:20px}.vid{flex:0 0 78%;scroll-snap-align:start}}
.wa-row{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:40px}
.wa-row figure{margin:0;background:var(--canvas);border:1px solid var(--line);border-radius:18px;padding:14px;box-shadow:var(--shadow)}
.wa-row img{border-radius:12px;width:100%}
.wa-row figcaption{font-weight:800;font-size:.98rem;margin-top:10px}
@media(max-width:800px){.wa-row{grid-template-columns:1fr}}

/* photo strip */
.strip-sec{padding:clamp(48px,6vw,80px) 0 0;background:var(--canvas)}
.strip-line{font-size:clamp(1.1rem,2.2vw,1.35rem);font-weight:600;line-height:1.65;max-width:62ch;margin:0 auto 34px;text-align:center}
.strip{display:grid;grid-template-columns:repeat(6,1fr);gap:6px}
.strip img{width:100%;aspect-ratio:3/4;object-fit:cover;display:block}
@media(max-width:800px){.strip{grid-template-columns:repeat(3,1fr)}}

/* follow */
.follow{background:var(--sky)}
.follow-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.follow-card{background:var(--white);border-radius:var(--r-card);padding:26px 24px;text-decoration:none;display:flex;flex-direction:column;gap:8px;box-shadow:var(--shadow);transition:transform .15s}
.follow-card:hover{transform:translateY(-2px)}
.follow-card .ico{font-size:1.8rem}
.follow-card p{color:var(--ink-soft);margin:0;font-size:1rem}
.follow-card .more{font-weight:800;text-decoration:underline;text-underline-offset:4px;margin-top:auto}
@media(max-width:700px){.follow-grid{grid-template-columns:1fr}}

/* final cta */
.final-cta{background:var(--white);text-align:center;padding:clamp(64px,9vw,120px) 0}
.final-cta .lead{margin-inline:auto}

/* footer v2 */
footer .fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:28px;margin-bottom:22px}
footer .fgrid h4{margin:0 0 10px;color:var(--ink);font-size:1rem}
footer .fgrid ul{list-style:none;margin:0;padding:0;display:grid;gap:6px}
footer .fgrid a{color:var(--ink);font-weight:700;text-decoration:none}
footer .fgrid a:hover{text-decoration:underline}
@media(max-width:700px){footer .fgrid{grid-template-columns:1fr}}